Want to upgrade your brain and achieve whole-day mental clarity while boosting cognitive function?

Well, you need not look any further than your morning cup of coffee. But not just any morning brew will do. If you want a high-performing brain, then you need a high-performing beverage.

Enter: Bulletproof Coffee.

Bulletproof Coffee Defined

Bulletproof Coffee was inspired by technology entrepreneur-turned-biohacker Dave Asprey during his trip to the Himalayan Mountains. At 18,000 feet above sea level, Dave stumbled into a guesthouse to seek shelter from the blistering winds and wintry cold.

It was in that guesthouse that a chance encounter occurred.

There, Dave’s Tibetan hosts offered him yak butter tea, a caffeinated beverage made with salty yak butter. This creamy, butter-infused drink instantly rejuvenated Dave. Fatigue was soon replaced with abundant energy and incredible mental clarity.

Upon returning stateside, Dave set off to work on creating a recipe that mimicked the same results he felt up in the Himalayan Mountains. Years of tinkering and tweaking culminated in the creation of Bulletproof Coffee.

And as they say, the rest is history.

How Is Bulletproof Coffee Different?

Bulletproof coffee is not your average cup of joe. Bulletproof coffee is the Lamborghini of caffeinated beverages. It’s a supercharged, high-performance drink that provides a whole host of health benefits.

While most coffees are brewed with just water and coffee beans, Bulletproof coffee is made with three distinct ingredients. These ingredients are:

  • Certified clean, mold-free coffee beans
  • Grass-fed, unsalted butter
  • Brain Octane Oil

When mixed together, these three ingredients result in a frothy, creamy cup of coffee that provides your body with clean energy to sustain you throughout the day. No negative side effects, no caffeine crashes, and most definitely, no sugar crash.

Did we mention that it’s also simply irresistible?

But taste and temptation aside, the main reason why so many have swapped their high-carb morning croissant or high-sugar breakfast muffin for a cup of Bulletproof coffee is because of its ability to turn your morning brew into brain fuel.

Your Brain on Bulletproof Coffee

By now, the skeptic in you might be thinking, “a single beverage for higher mental performance?”

Sounds too good to be true, right? Well, don’t just take our word for it.

Let’s break down the science of Bulletproof Coffee and go through how it contributes to helping you achieve whole-day mental clarity.

Assists with Conscious Memory Recall

Coffee is a popular mechanism that helps millions of people wake up every morning. It’s also often consumed to continue feeling more alert throughout the day. But a caffeinated beverage like Bulletproof Coffee does more for your body than simply jolting you awake.

When your body ingests caffeine in the morning, the cortical activity responsible for memory recall significantly increases. Amplified cortical activity leads to striking improvements in explicit memory.

Ultimately, this results in enhanced memory recall that can be sustained for up to 24 hours.

The effects of caffeine on enhancing conscious memory recall were observed in college students taking an exam and older adults during their most non-optimal time of the day: early morning and late afternoon, respectively.

In both cases, caffeine was found to influence memory performance during each group’s respective circadian low point.

Helps Enhance Cognitive Capacity

While glucose is often the traditional form of energy used by the brain, it is not the most efficient fuel for the brain. There’s a better energy source available to enhance your brain’s cognitive functionality: ketones.

Put simply, ketones are the byproducts of fat turned into a fuel source. Ketones are produced when the body experiences low carbohydrate intake and cannot sufficiently turn glucose into energy. Interestingly enough, ketones are your brain’s preferred fuel source.

This is because ketones contain more cellular energy per unit of oxygen than glucose. Further, your body can metabolize ketones faster than glucose, providing your brain with a more efficient fuel source.

The burning of fat, rather than sugar, enables your brain to increase cognitive function and protect itself against degenerative diseases such as Alzheimer’s. This allows your brain to perform better for longer and maintain productiveness without mental fog or fatigue.

And one of the best ways to ensure your brain is provided with a clean source of ketones is with the consumption of medium-chain triglycerides, which can be found in Brain Octane Oil and grass-fed butter, two of Bulletproof Coffee’s three essential ingredients.

Boosts Dopamine Production

Ever wonder why you feel so good after your first morning cup of coffee? That’s not by accident. It’s the result of your brain responding to the psychoactive substance in your morning brew: caffeine.

When you drink coffee, your brain responds by increasing its production of dopamine. As a refresher, dopamine is a “feel-good” neurotransmitter that affects mood, memory, and other brain functions. It’s a naturally occurring pleasure-enhancing chemical that produces euphoria.

The boost of dopamine and dietary antioxidants as a result of drinking coffee has been linked to lower levels of depression and suicide. It has also been found to reduce the risk of Parkinson’s disease in older adults by up to 60%.

The right recipe for the right results

To realize all of these cognitive benefits and your brain’s full potential, the recommended recipe should be followed:

  1. Use 2 ½ tablespoons of certified clean, mold-free coffee beans and brew 1 cup of coffee. A French Press is recommended as it preserves the beneficial coffee oils.
  2. Add 1-2 tablespoons of Brain Octane Oil. If this is your first attempt at making Bulletproof coffee, start with 1 teaspoon.
  3. Add 1-2 tablespoons of grass-fed, unsalted butter. For those who are lactose intolerant, 1-2 teaspoons of grass-fed ghee can be used as a replacement.
  4. Throw it all into a blender and mix for 20-30 seconds. The finished product will look like a creamy, foamy latte.
  5. Enjoy!

So, why should this exact recipe be followed? Well, to put it plainly, not all coffees are created equal.

Switching any of the three ingredients for subpar replacements like instant coffee or grain-fed butter diminishes the effects of the recipe. Not only do you lose the nutritional value by using substitutes, but you also limit your brain’s ability to tap into its full potential.

Creating a Bulletproof Mind

When you’re looking to activate your brain’s untapped potential, your average morning latte just won’t suffice. Desiring extraordinary results demands extraordinary effort. You’ve got to go beyond conventional methods to discover unconventional opportunities.

Taking Bulletproof Coffee is that extraordinary effort. It is the key to increased focus, cognitive performance, and sustained mental capacity all day long.


Dave Asprey is the creator of the widely popular Bulletproof Coffee, host of the #1 health podcast, Bulletproof Radio, and author of the New York Times bestselling book, “The Bulletproof Diet.” Through his work, the Silicon Valley investor and technology entrepreneur provides information, techniques and keys to taking control of and improving your biochemistry, your body and your mind so they work in unison, helping you execute at levels far beyond what you’d expect, without burning out, getting sick, or allowing stress to control your decisions.